Illustration + Layout
Red Radish are a catering company that provide film sets, concert backstages and are now branching out into the Festivals market. To entice customers they are converting an old firetruck into a mini kitchen for the Summer of 2018. Their challenge was that they need to booked in the Winter, long before the converstion is complete so an illustration was called for to present to Festivals they would bring something visually interesting to the table in addition to their delicious Mac n' Cheese selection.
I illustrated what the firetruck would look like along with another existing stand (Mac Shack) and another that they have planned (Fire Station). I put all of this into a busy festival scene to give context, designed signage for the stalls and packaging for the food. This was all then added to a multi-page proposal that laid out details of their offering.