Season ticket holders can sell their tickets to games they can't make. The challenge was to explain this to both potential sellers and potential buyers.

I was tasked with devising a multi-platform campaign that would engage fans and get their attention long enough to explain the concept.

The market was football fans so a touch of humour would sell it best, I came up with a slogan that explained it briefly and a design that would grab their attention. One advert for sellers and one for buyers.