Sell / Buy your seat Campaign
Advertising Campaign Concept and Design
Season ticket holders can sell their tickets to games they can't make. The challenge was to explain this to both potential sellers and potential buyers.
I was tasked with devising a multi-platform campaign that would engage fans and get their attention long enough to explain the concept.
The market was football fans so a touch of humour would sell it best, I came up with a slogan that explained it briefly and a design that would grab their attention. One advert for sellers and one for buyers.