Viagogo were presenting at a lot of exhibitions, and needed a graphic for their new stand that crossed the boundaries of concerts, sports games and theatre. Being vastly different target markets the challenge was to create something that didn't specify, but how then do you create somethng that piques the interest of passers by? A simple logo would not do. After some thought, I realised they all had one thing in common - the crowd, so devised an illustration about people enjoying themselves. After a positive response from the NME advert, I modelled the style on that and fired up Illustrator.

The image became a standard graphic for all of Viagogo's cross-industry communications.